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Red Collar: "Internet +" And Industry 4

2015/6/3 20:29:00 52

Red CollarChangeInternet

The red collar mode is thought-provoking. This is a kind of innovation, which is a kind of subversion. It is hard to imagine any startling changes in all areas of the future, just as Ma Yun said: if banks do not change, we will change the banks.

When I saw many home appliance manufacturers struggling, I felt anxious as a home appliance practitioner. When I saw the collapse of the first super exhibition hall in Kaili's Tam Jian Department store, every time we passed, we would still watch the LED video still playing.

The traditional wholesale is a muddy road, distribution and distribution pipe after sale is a tar road, the electricity supplier is a highway, and I am looking for another way out of these three roads, maybe a combination. They must have walked 30 years old road, because those roads have been eaten up and there is still rice.

I always do not agree with the so-called "Internet thinking", but I agree with the "Internet +". Enterprises can not only rely on the Internet thinking to subvert tradition, but only keep up with the tide of the times will not become a hero on the road.

Hey, customers are quietly trying to subvert people's shopping knowledge with new store selling methods. If the time is ripe, I think Shun Feng will lead some of its brands such as Shun Feng, Hakka and Sam's member stores, Tmall and so on one day in the future. At that time, it will no longer be just Tmall Tess.

This is like "commercial war". Online retailers In Fengyun, it describes that: belligerent. Qiang Dong Liu Ignited the fuse between Suning and Suning. If Suning did not fight on the line, we would drag the battlefield to the line.

In the era of industrial 4, intelligent robots, 3D printing technology Big data, cloud computing and other high technology will enable enterprises to complete the transformation, from design to production, from promotion to sales, and everything will change the way we are enjoying and enjoying it. This is worth looking forward to.

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The proportion of each category of a single store: according to the sales data of the past years, the proportion of shoes, clothing, equipment and sports life occupied in the composition of the sales volume of the store is analyzed, so as to determine the corresponding proportion of each category in the planned order amount; the proportion of each commodity category under each category; the proportion of each story, small category, style and color under each category.

1. the impact of seasonal change factors: in the peak season of consumption, commodity prices are rising, and commodity prices are low in the low consumption season, which has become the general law of commodity price fluctuations. In addition, seasonal factors also play a key role in commodity price fluctuation, especially for clothing, so we should take full account of the seasonal change factors when ordering single stores. Generally speaking, we should place more orders and store more goods in the peak season.

2. the impact of promotion factors: before making an order, a retail partner must take into account some of the promotional items that the store is prepared to do, because the implementation of the promotion plan will promote sales to some extent, so the adequacy of the supply during the promotion period must be taken into consideration.

3. the impact of product life cycle (PLM) factors: the typical product life cycle can be generally divided into four stages: introduction, growth, maturity and decline. In the introduction period, customers do not know about the products, and few people actually buy the product except for a few customers who are seeking novelty.

Therefore, at this stage, trial procurement can be carried out; the growth stage is the demand growth stage, and the demand and sales volume are rising rapidly. At this time, we should make a large stock of goods according to the actual demand of the shops; the mature market will tend to be saturated, and the sales growth rate will slow down until the competition is intensified.

4. the impact of liquidity turnover factors: the higher the turnover rate of liquidity, the more beneficial to enterprises. For retail area, to achieve higher liquidity turnover rate, it is very important to reduce inventory. Therefore, retail partners are required to place orders according to the actual demand of stores in order to prevent backlog of stock, so as to improve the turnover rate of mobile assets.

Experts concluded that ordering is actually the ability of buyers through data analysis and experience value. The lack of any part will result in the backlog of goods or the loss of sales opportunities. Buyers must have the following basic qualities: market trend sensitivity; data analysis ability; understand the category, color and fashion trend of display merchandise; understand the importance of supporting and displaying related commodities; understand the relationship between appropriate inventory level and performance; and the ability of goods matching and integration.


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