Jimmy Choo And Tamara Mellon Are Hard To Get Together.

In recent days, Tamara Mellon, the founder of Jimmy Choo, who left Tamara 4 years ago, has ties with her old family. She has announced that she has taken legal proceedings against the former Jimmy Choo brand's incumbent managers in order to deal with all kinds of injustices committed by competitors.

From the perspective of the development of the story now disclosed, the incident is like Jimmy Choo provoked.

Tamara Mellon started its own brand in 2013 after leaving Jimmy Choo. According to Sky News, recently, Mellon wrote a letter to Jimmy Choo, alleging that Jimmy Choo had instigated several top Italy leather suppliers to cooperate with the brand.

In such a critical encounter with Jimmy Choo, Mellon must have broken heart.

"(Tamra Mellon brand) is not able to guarantee the corresponding productivity for its high-end luxury leather goods, so business is damaged."

The letter from Law Corporation Olswang also stated the negative impact of Jimmy Choo on suppliers' pressure on Mellon brand.

Because

The brand of the same name is also positioned for high-end fashion houses, and it is reasonable to suspect that Jimmy Choo is out of competition.

However, Jimmy Choo is at risk of EU antitrust laws, and it is very hard to fight the Mellon army in the links of leather suppliers in Florence.

And moving out of the law is undoubtedly a bad turning point in the relationship between Mellon and Jimmy Choo. The brand and creative director are much more confused, and the story of contradiction with the founder is rare.

Speaking of Jimmy Choo, you probably first thought of the Chinese designer Zhou Yangjie who was born in Malaysia, and of course, Gianna Jun's pointy bright grey high-heeled shoes in the "stars from you".

But unlike many fashion designers who have developed their own fashion brands, the growth of Jimmy Choo relies on this woman, Tamara Mellon, for more than a decade.

In the 80s and 90s of last century, the accessories market was boring. At that time, Mellon, editor of the British edition of Vogue, discovered Jimmy Choo hand-made shoes workshop in one job. With her keen sense of fashion and outstanding business talent, she immediately became a female CEO and brand founder of Jimmy Choo. Then she made use of celebrity effects and fashion media to turn Jimmy Choo from a low-key custom shoe manufacturer to a fashion label all over the world.

Mellon himself is also a great leader. Her father is Tom Yeardye, founder of VS, and her mother is the former Chanel brand model Ann Yeardye.

However, in 1996, when the Jimmy Choo brand was founded, designer Zhou Yangjie signed a contract with partner Tom Yeardye, and agreed to sell the company 5 years later.

Obviously, he is not a businessman. He does not consider too much business. He is not so cold about large-scale production and profit driven companies.

In 2001, he sold 50% of his Jimmy Choo Ltd. shares and was formally taken over by Equinox Luxury Holdings Ltd.

Even at that time, Jimmy Choo had been distributed in many fashion centers such as Paris, New York and Milan under the operation of Mellon. Besides shoes, the brand also introduced small commodities such as leather goods and handbags.

After that, the Jimmy Choo brand has changed hands several times in the private equity market, but the market value is getting higher and higher.

Now, after being bought by Labelux, a Swiss fashion company, its market value is now 600 million pounds, and it must be vigorously expanded.

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The brand has not been dragged down by too much capital turmoil. It still owes to the early success of its distinct brand positioning. Mellon has worked for the famous woman plan it has made. As the heroine of Carrie, the classic line of Jimmy Choo said, love may no longer exist, but shoes are eternal.

It was only 2 years before Mellon started the company.

But now, the existing data can not accurately understand what exactly happened between Jimmy Choo brand and Mellon.

In the face of Mellon's accusation, Jimmy Choo's brand spokesman said: "our initial assessment was that such complaints were of no value, and we will further defend them.

But we will not make any comments before the proceedings are completed.

In fact, Mellon can run away from Jimmy Choo. It is understandable that if she is a famous woman with a great ambition and ambition, it may be hard for her to accept that the brand created by herself is easy to change and has no right to speak.

In the days when Mellon finally stayed in Jimmy Choo, she complained to a newspaper: "private equity funds simply mean that they want to come in and make a good partner."

But the result is contrary to wishes.

"We want to have a long-term business and nurture and build this brand, but second days after the signing of the private placement, they began to discuss selling the business."

Mellon said.

"I don't like those stock plans that have been arranged.

Management teams are required to invest their own money and hold for 7 years, which means they will control personal income tax without any capital gains.

I think it's unfair. "

In 2012, Mellon explained why she chose to leave Jimmy Choo in the Sunday times.

In recent months, British Prime Minister Cameron has been awarded the title of Mellon business ambassador. She has raised millions of pounds to investors to enrich their new fashion business.

The fund-raising discussions include some family businesses in the United States, a former minister and businessman in the party, Lord marland, and David Ross, co-founder of Carphone Warehouse, a British mobile phone dealer, rather than the existing investors of Tamara Mellon.