Why Are People Willing To Pay Heavily For Luxury Brands Like Louis Vuitton And Armani?

In fashion design, designers need not only study the overall shape of clothing, but also cooperate with others. That is, the fabric and the fabric show the texture and value of clothing. Let us interpret the secrets of these luxury fabrics.

LV: daring to spanform fabrics

　　 Louis Vuitton (Louis Vuitton) 2015 early spring series fashion show, creative director is no exception to show his skills in fabric processing, color utilization, profile creation and accessories design. Nicholas showed great talent in fabric processing. The new series covers almost all kinds of clothing, knitted, lace, silk fabrics, leather, wool... After bold spanformation of all kinds of fabrics, Nicholas appeared in the new series in the form of splicing, hollowing, embroidery, mosaic and embossing. Nicholas's balance and interest in fabric treatment is rich and unaffected. He attaches great importance to the presentation of fabric texture, and makes his design close to scrutinize before it can understand its subtlety. This may be the reason why the show seats are arranged close to the show.

　　 ZEGNA Hundreds of years of manual weaving of coarse flowers.

In the ZEGNA2015 autumn and winter menswear show, the theme is defined as "nature", and environmental protection is the biggest attraction. Stefano Pilati steered the Italy men's suit from the loud and noisy Pitti Uomo this season, creating a clear and modern aesthetic image of the new dress. The fabric is very exquisite. This season's fabric is Stefano Pitali, which has hundreds of years of hand woven weave fabric brand from Scotland. It is a custom made Harris Harris (Tweed), and joined the modern technology, so that the fabric is coated with reflective paint. As for the style of clothing, consistent with the theme of this week's Milan men's dress week, Stefano Pilati runs through the theme of uniform, either a generous outdoor coat or an improved suit made of velvet or wool fabrics.

　　 Hermes I love wool best.

In the Hermes menswear dress series, taking the urban rhythm as the theme, it is more steady and more casual and elegant. The changeable style on the suit enables people to move smoothly in the fast-paced city life. Hermes loves wool best. It often produces ultra fine cashmere, cashmere felt, cashmere silk blended, Fum e e smoke pattern printing, cashmere, wool and old effect cashmere, sable cashmere plus bleaching effect lamb skin, wool felt and so on, countless wool and wool blended products.

　　 Armani Shandong made in China

According to the survey, Armani's suits or jackets of tens of thousands of yuan are not from the fashion capital of Italy, but from Shandong enterprises. The cost is only a few hundred yuan. From the Shandong Ruyi group, the parent company of the Three Gorges technology Textile Co., Ltd., we know that the company does provide fabrics for Armani and other luxury brands all the year round. It is understood that the fabric produced by the company ranges from tens to hundreds of yuan per meter. Armani purchased fabric price of 800 yuan / meter. An insider familiar with luxury goods told reporters that there is an unwritten hidden rule in the big clothing industry: overseas products are made from overseas fabrics. The products sold in China are made of domestic fabrics.