Friend And O2O Continue To Contribute To Customer Experience.

In fact, in recent months, friends have continued to drop pieces in 020.

In April of this year, he announced that he would spend 300 million on the layout of O2O, and announced the four major strategies of O2O.

Then, in June, friends and BBK announced their cross border O2O plan, and in July 1st, the experience shop of the cross border e-commerce platform of Youya's cross-border e-commerce platform was opened at the friendship store and Youya department store.

Moreover, friend 020 has a big appetite. At the fourth e-commerce conference in Hunan Province, chairman Hu Zi Jing also said that he will open several O2O line experience stores in his stores, and make him the largest and most experienced cross border electricity supplier in the country.

You will join in the famous Carnival and entertainment business in Changsha to create a carnival feast of 100 million yuan red envelopes.

The user enters the H5 activity interface of "swings 717, crossover big Carnival" through the micro purchase friend WeChat public number, clicks on me to grab the red envelope, can participate in shaking the red envelopes.

Similarly, users who enter the stores under the friends of the Arab Israeli line can shake up the red envelopes entrance in the induction range of iBeacon equipment through WeChat shake.

except

And stores, friends of the three major e-commerce platform, ATT, tepin.com, friends, agriculture, hnmall.com and friends

Tepin.hk will also participate in the fun of the year.

It is reported that the cross-border carnival or a new attempt in the field of friend O2O.

"This is the interactive experience of ah you through online and offline, forming a complete O2O.

"

For friends of this event, there are 020 retail industry commentary.

In addition, since July 1st, you have opened the YOYO lucky little doll adoption program in the city. Users can online and offline adopt the "Duo A dream" YOYO, which is adopted by YOYO, online adoption of the "swing 717, crossover Carnival" page.

At the same time, users can also get the adoption qualification at 717 of the shops of their friends and stores, take YOYO home and shake up hundreds of millions of red envelopes.

"Through the YOYO doll, you can establish long-term contacts with users, constantly meet users' needs of eating, drinking, playing and so on, and create a friend's city life circle," says Hu Shuo, general manager of brand operation Department and general manager of brand office.

From a financial point of view, in 2015, he set up a business target of 6 billion 650 million yuan, an increase of 10% over the same period last year.

But it is worth noting that in the retail business of you, department stores earn 5 billion 566 million yuan, a slight increase of 0.51%, and household appliances business is highly standardized due to the high degree of category standardization, which is the most obvious impact of online sales, resulting in a sharp decline of 20.75% to 240 million yuan in revenue.

It is reported that friends of the Arab Israeli consumer environment is considered weak, but also intended to slow down the pace of opening shop.

According to relevant personages, under the environment of traditional retailing, as a listed company, the company's "playing out" new tricks, and its share price are also favorable, especially the cross border and the 020 concept so hot.