Who Ranks First Among The 10 Most Popular Brands In America?

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The Xiaobian net introduces 10 of the best selling brands, Nike ranked first.

Recently, fashion websites rated 10 of the most popular American brands based on brand revenue.

Nike ranked first in terms of annual sales of $30 billion 600 million.

Even the Swedish brand H&M, which earned $22 billion in 2014, has not surpassed Nike (Nike).

Although Ralph Auren was ranked behind Nike, the difference between 2014 and Nike was only $7 billion 600 million.

Ranked third and fourth are the two brands of GAP group.

OldNavy surpassed the group's flagship brand Gap, which ranked third in annual revenue of 6 billion 600 million US dollars.

Although sales of Gap have been declining, it has recently closed 1/4 of its stores in the North American market.

But it comes in fourth, with an annual income of $6 billion 200 million.

The next three brands are interesting, MichaelKors, Coach and TommyHilfiger.

What they have in common is

In the brand, "excessive brands and product lines are overextended, which leads to brand decline."

MichaelKors has been bad mouthing, and share prices have fallen all the way, but it is fifth in the annual income of $4 billion 400 million.

Coach ranked sixth in annual revenue of 4 billion 300 million US dollars, and TommyHilfiger ranked seventh in annual revenue of 3 billion 600 million US dollars.

AmericanEagle's annual income is 3 billion 300 million dollars, ranking eighth.

UnderArmour, which is more than Adidas as the second largest sport brand in the US sports market, ranks ninth in the rankings with us $3 billion 100 million per year.

Last year, its sales increased by 32%, and it was also the fastest growing brand of sports brand.

The last one is also the GAP group's sub brand BananaRepublic, with an annual revenue of $2 billion 900 million.

Its main competitor is J.Crew. J.Crew earned $2 billion 300 million a year last year.

GAP group's three sub brands, Gap, OldNavy and BananaRepublic are ranked the top 10.

It needs to be explained that among the 10 most popular brands in the United States, teenagers

Too little, only AmericanEagle is on the list.

Abercrombie&Fitch, Hollister and Aeropostale were not listed.

These teenage brands are struggling to compete with fast fashion brands and outlets stores.