Prada Growth In The First Half Of The Year

In the retail channel, Prada sales increased by 5% over the same period last year. The positive impact of foreign exchange fluctuations offset the weakness of the Asian market; Miu Miu sales increased by 19% over the same period last year, rising by 6% compared to the same month, making favorable progress in the second quarter.

Church 's brand also recorded an increase of 19%.

The Asia Pacific region is still a weakness of the group. Prada group CEO Patrizio Bertelli said: "sales in the first half of 2015 reflect the instability of the economy and exchange rate, and important markets such as

and

It is still weakening, and this uncertainty is spreading to other Asian markets.

Because of the more vibrant European and Japanese markets, we can make up for the decline in sales in the Asia Pacific region. "

according to

(Prada) the group reported 2015 first half earnings, and sales rose 4% to 1 billion 820 million euros in the six months ending July 31st, up 4% compared with the same period in 2014, but lower than analysts forecast 1 billion 870 million euros.

Prada group benefited from the good performance of its own stores, and sales rose 8% to 1 billion 550 million euros compared with the same period last year. Wholesale sales fell 14% to 248 million euros compared with the same period last year.

The euro market rose by 12% compared to the same period last year as the euro rose against the US dollar and the revival of domestic consumption in Europe. It rose by 11% over the same period of exchange, rising by 12% in the same period of last year, 5% year-on-year at the fixed exchange rate, 15% in the US and the Middle East, and an obvious increase in the organic growth of the Middle East in the second quarter.