The Good Or Bad Clothing Brand Decides Successful Alliance.

In recent years, franchising has attracted more and more attention from entrepreneurs, and there are various forms of franchising.

According to a survey, 80% of the independent retailers in Japan's retail industry have closed down in the first year, only 8% of them can hold up to fifth years, while retail chains have only 20% of their business in the first year, and 77% of the chain stores can survive to fifth years.

By contrast, we can see that the current popular in the industry, "joining must be more cost-effective than their own business" is not unreasonable.

But these data do not mean that 100% of them will be successful after joining. The key to success is that franchisees should plan their own businesses.

In this way, when franchisees face many brands of chain operation, it is very important to distinguish the pros and cons.

So how to choose high-quality franchised brands? From a large perspective, choosing a good brand and good chain enterprise is the first step in successful chain operation.

Franchisees should also make in-depth understanding and inspection of various conditions promised by manufacturers.

1, first of all, find the difference between brands in the same industry and whether they are competitive in the market.

2, now is the era of "service is king". Is there any unique place for enterprises to serve?

3, pay attention to inspecting whether the staff is professional and sincere, which will affect the future atmosphere of cooperation.

4, do not be cheap, try to choose products with high cost performance in similar products to join.

Because franchisees have a process of brand accumulation and enlargement.

In addition to the above considerations, there are still some points to note.

1. Confirmation of the company's business license and business scope.

Is the company formal and legal and has sound financial structure?

2, whether the company's products have market prospects, whether the company's product development and innovation ability is strong enough.

3. Company bosses

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4, whether the company has a professional and complete organization, and the quality of the employees you are contacting with.

5, whether employees and franchisees are constantly changing.

If so, it is likely that the company has no stable business objectives and sustained performance.

6, does the company have a complete franchise contract?

Is there any reasonable explanation for the terms of return and termination?

7, let's take a look at the franchisee's operation.

Is the relationship between headquarters and franchisees good enough to manage effectively?

8. Is the company's national publicity plan credible and operable? What is the company's future planning?

9, the company is careful in choosing the right operation.

After the brand, it does not mean that the franchisee can enjoy their lives. Franchisees need to take the initiative to run a franchised store. There are no two ways to do business with general stores when they are in specific operation.