SKECHERS Becomes The Second Largest Sports Shoes Brand In The United States

According to SKECHERS official, the brand is currently in the US sports shoes.

In the 5% quarter, the net sales increased by 36.4% in the second quarter, that is, it has successfully surpassed the 4.6% share of Adidas, followed by NIKE to become the second largest sports shoes brand in the United States.

In fact, the emergence of SKECHERS is not new. The brand created an annual sales record in 2014, and it was a continuation of the crazy growth momentum in 2015.

In the first half of the year, the beautiful stock price made this American company the darling of Wall Street. The massive capital injection made CEO Robert Greenberg more emboldened, indicating that it would further expand its product line and increase its investment in marketing.

Children's shoes are another major product line of SKECHERS.

How SKECHERS is superior depends on a reasonable market strategy.

Beautiful market performance and SKECHERS's reasonable market strategy are inseparable.

Unlike NIKE and Adidas, which are full of "strength and male flavor" brand, SKECHERS has always been more inclined to leisure and fashion in product design, and invited Demi Lovato, Meghan Traino, SISTAR combination to be such a dynamic artist.

What's more interesting is that when men's shoes are still large.

When the main force was used, women's shoes once accounted for more than 60% of the total SKECHERS sales.

Not only that, SKECHERS has been trying to penetrate into the fashion field, so we can see that in recent years more and more SKECHERS stars appear in all kinds of street pads.

Aside from the "female strategy", SKECHERS also has a lot of input in the youth market.

To solve the two main consumption groups of women and teenagers, it can be said that SKECHERS has been playing the small abacus.

SKECHERS in China

In fact, not only the US, the expansion of SKECHERS has already moved towards the Chinese market with huge consumption potential.

As of July this year, there were 1020 stores in mainland China, of which 20% were direct outlets, according to SKECHERS China's head.

In August 8th, AOKANG also announced cooperation with SKECHERS to acquire SKECHERS expansion rights and trademark rights in mainland China. It is expected to open 1000 new SKECHERS brand stores in mainland China in five years.

For most stores located in the first tier cities of SKECHERS, AOKANG has ploughed two or three lines for many years.

Experience will be of great benefit.

And predictably, we will see more and more SKECHERS shoes with "S" logo appearing in the streets of China.