S.Deer Opens Its First Store In France To Enter The French Market.

The Chinese brand S.Deer, founded by Cai Gong and founded in 1994, is stationed in France through its subsidiary company, Saint DIO International Limited, established in April 2014.

The product is about 150 square meters.

Leisure and elegant fashion series inspired by art and culture.

San Diego 2015/16 autumn and winter series of Chinese market based San DIO began to explore the international market. The brand opened the first store in France in the first opera theater Street 17 in Paris.

The Chinese brand owns S.Deer/Concept.

And S.Deer/He menswear series, the location of its new store is Nicolas store, which will be adjacent to Pierre Herm, Camaieu and Devred brands.

The target consumers of brands are young professionals.

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The US shoe design incubator ROOY announced the completion of the seed wheel financing of US $3 million 400 thousand.

The current round of financing is led by Silicon Valley's famous venture capital Formation 8, Korea's Private Equity Investment Firm Korea Investment Partners.

The financing will help ROOY expand its online business, increase its global market share and continue to increase its capacity.

The ROOY platform not only benefits the designers, but also allows the early adopters to enjoy the pre-sale preferential price, which enables the online community members to expand further.

Community members share products through social interaction, which not only improves product sales, but also makes free marketing campaigns for designers.

Compared with the current popular crowd raising platform Kickstarter, ROOY is better than providing a professional management team for designers.

The team checks the whole process of product listing: R & D, production, logistics, distribution, payment and customer service.

What the designer wants to do is concentrate on designing better shoes.

In addition, the platform also works with retail partners to ensure the high quality of products and enhance the sales potential of each product.

ROOY was founded in 2014 by "shoes two generation" Ryan Kang, headquartered in San Francisco, R & D center in Busan, Korea.

New brands and designers display their creative works to netizens (this is mostly shoes enthusiasts) through this creative platform, and then decide which products can be put into the market by netizens.

Consumers who book online can enjoy the discount price before the product is launched.

This method of Consumer Assessment redefines the shoe design market: voting and feedback from platform members shorten the product development cycle from 18 months to 6 months.