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"Running Brothers" Launched In The Third Quarter, Suning Launched The Market By "Running Men".

2015/10/31 20:35:00 58

Running BrothersSuningMarketing Strategy

Zhejiang TV's "running brothers" launched in the third quarter last night. As its three consecutive sponsor, suning.com revised the mobile terminal and launched the "running men" style page for entertainment marketing.

stay Suning On suning.com APP, suning.com spokesperson Deng Chao was moved onto the screen. When he entered the mobile terminal of suning.com, users could experience the game of "running men" in the fingertips and tear the famous brand. At the same time, Suning supermarket also joined the running men's element and launched the "super food festival" at the same time.

According to Suning's introduction, the development of brand influence through entertainment marketing has always been an important option for suning.com. Suning not only advertise its sponsorship, but also brand value concept. Marketing activities Join in.

It is understood that suning.com and the two domestic variety show " Running man "Good voice in China" has a long-term cooperation.

Suning supermarket takes leisure food as the main category, including good shops, three squirrels, and harmony brands. This time, it runs around the world and runs around the world. The theme of the whole world is to promote local characteristics and seasonal cuisine. Some of the products will be used as props for the program or to break through customs.

"We will play more games this season. The audience can see more Suning sponsorship and more interesting scenes in the program, such as Suning express delivery to the program, please run the men's group to eat a fruit or something," suning.com said.


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