What Are Your Tricks In Running Shoes Market?

Running has become the most popular sport nowadays. It costs a lot of money to buy a pair of high quality running shoes. This provides a great deal for running shoes. market demand 。

Life experience tells us that where there is a strong market demand, there will be fraud. Running shoes are no exception.

Many famous brand running shoes claim to be high-tech materials with cushioning properties. They say that the sole of running shoes is made up of hi-tech materials with honeycomb softness. Granular memory foam cotton makes you feel soft and comfortable when you run violently and your shoes are sunk, resulting in rebound effect and full cushioning performance. There is also a "super strong" brand running shoes, claiming that an egg fell from 20 meters high to its cushioning material, and eggs were not damaged. This kind of description makes all the runners listen to it: it costs hundreds of yuan to buy a pair of famous brand running shoes.

The running shoe propagandist also claims " Big data "But what kind of" big data "has not been published? However, a few days ago, the Shanghai Consumer Protection Committee released a few data, but it is an eye opener. They bought 46 samples in various shopping malls, brand stores and network platforms in the city. According to the relevant national standards and international standards, they focused on the items such as folding resistance, wear resistance, cushioning and anti-skid performance of the running shoes, which were carried out by businessmen and consumers. The energy of 7 joules was continuously impacted on the sole to see how the sole absorbs shock waves.

Now, the data came out: the average rebound rate of the 46 samples is 48.52%, the best value is 29%, and the worst value is 65.8% (the smaller the percentage is, the better the resilience). Among them, 19 samples compression springback index is higher than the average value, among which 6 samples of Nike, Jordan, FILA, NEWBALANCE and other famous brands are higher than 60%, all of which are unqualified. A Nike men's running shoes, priced at 869 yuan, which claims to have a lightweight cushioning function, has a rebound rate of 65.8%. Jordan, Lining and so on were also unhappy in the "black list". In terms of the skid resistance of running shoes, MIZUNO, Anta, 361, PEAK and other brands skid resistance test is the last resort. The difference of shock absorption performance between the 46 samples is nearly 7 times.

The data of Shanghai Consumer Protection Committee have uncovered the deception campaign of a number of well-known brand running shoes.

The so-called "shock-absorbing running shoes" is a gimmick.

Because shock absorption is the essential function of any running shoe. Shoes that do not have shock absorbing functions are not running shoes. The results of the Shanghai municipal consumer protection committee's testing results are boundless: a number of well-known brands are not as good as a pair of ordinary running shoes. A price is not a cent. The price of international brand is generally higher than that of domestic brand, but there is no obvious advantage in running shoes' quality and performance index. Among them, there is no lack of Mr. Nanguo.

It took hundreds of dollars to become famous. Brand running shoes Advertising and advertising costs.

Expand publicity, and deceive more runners to buy. In this way, the business of running shoes is getting bigger and bigger, and the more money the bank makes, the more friends run. Therefore, when choosing running shoes, it is better to believe in your feet than to listen to salesmen.

The gimmick of running shoes provides a typical example of false advertising. We can take a look at the surrounding life and what traps we consume. For example, cosmetic surgery, there are many dangerous black holes. Do not be blinded by the injection of hyaluronic acid before going to the beauty salon for lawsuits. In order to prevent accidents, consumer protection, business self-discipline, media advertising checks, the three are indispensable.