Making Fashion Soft Power And Enhancing Brand Discourse Power Is The Key To Garment Industry Development.

July 4th, China

The six four annual meeting of the association was held in Xiamen.

Sun Ruizhe, President of China clothing association and more than 20 vice presidents attended the meeting.

The conference invited Gao Yanmin, director of the Ministry of consumer goods industry of the Ministry of industry and information, to attend the meeting.

Chen Dapeng, executive vice president of China Apparel Association, chaired the meeting.

The conference will focus on three aspects: the creation of the industry's right to speak, the pformation and upgrading of new ideas, and the innovation of the association's work.

The president of the meeting thought that although the industry faced many difficulties and pressures, everyone had great confidence in the development of the industry.

In particular, in the face of the tremendous changes in lifestyle and consumption patterns in the Internet age, we should strive to build up

Soft power has become a top priority for the industry. Enhancing the right to speak has become the key to brand development.

The discussion on the promotion of the right of speech was carried out, and consensus was reached on the leading enterprises' concerted action in the direction of trend publishing, corporate social responsibility information disclosure, brand value evaluation and the construction of high-end publishing platform.

From this, we think: China

We should focus on market segmentation, strengthen differentiated positioning, set up the values of the brand age, enrich the connotation of the brand, and further enhance the brand influence.

Efforts should be made to strengthen product design and development, and vigorously improve product quality.

We should build high-quality supply chain and build a R & D system with rich linkage effect.

We should improve the channel system, pform entity stores, increase e-commerce, and integrate online and offline development.

Changing organizational structure, innovating management mode, stimulating talent vitality, and ultimately realizing the improvement of cultural self-confidence.

In his speech, director Gao Yanmin gave a detailed explanation of the strategy of national three products from a macro point of view, and put forward some pertinent suggestions for the next industry development.

President Sun Ruizhe made a final summary. He said that in the face of the development needs of the new era, we must actively promote the Chinese clothing brand to a new height through China's technological progress and business model innovation and the continuous development of collaborative development.

Tomorrow will be better.