Fashion Brand Per/Se: Only One New Design Every Two Months.

British twins

Co founded by Mandeep and Hardeep Kaur

Brand Per/Se should be regarded as a special existence in the fashion industry.

The establishment was not long ago.

So far, there is only one product, and two designers are not anxious to make their design resume richer in a short time.

In their planning, Per/Se's new cycle is designed every two months.

"Fundamentally, we believe that less is better."

Per/Se said in an interview with design magazine Dezeen, "we feel that the whole world and the market are very crowded. People only care about speed and quantity, and we want to focus on quality and do the best thing to do."

The first "best suit" made by Per/Se is a long coat.

This coat is made of pink printed fabric produced by Kvadrat, a Danish fabric brand, and its main design features are profile, shallow collar and lapel sleeves and seven point sleeves.

"For us, the development of fabric and material is the core of the brand. We hope that through printing and tailoring, a garment can have a variety of performance on different people."

Per/Se added.

Per/Se's attempt is in line with many people's assertions that the world is over material. It seems that Oliver Theyskens, a former Nina Ricci design director, once said in an interview that "the global fashion industry is saturated now."

But at the moment, it can only be regarded as a courageous and ideal attempt at the moment, because whether it can become a new model to deal with the "saturation" is still too early. After all, how much of its first product can be favored, and what kind of standard it can achieve after second months in two months, and whether this mode can really maintain the stability of the capital chain and ensure the long-term operation of the brand is still unknown.

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