What Sports Products Do You Like To Buy?

1 days before the opening of the Rio De Janeiro Olympic Games, a hot sports boom was launched.

In August 3rd, the "2016 China sports consumption ecology report" was released.

Report to

Based on big data, it depicts sports consumption ecology composed of sports commodities, sports events, sports consumption services and other industries.

Liaoning's sports industry will increase sharply

According to the twenty-first Century Economic Research Institute combing, last year, 31 provinces across the country issued a sports development plan, sports consumption is about to usher in a new round of outbreak.

By 2025, the total planned sports industry in 27 provinces with specific targets exceeded 7 trillion.

The total scale of sports industry in Liaoning in 2025 is 200 billion.

From the consumption data, the per capita consumption index of Zhejiang, Hebei, Guangdong and Fujian leads the whole country, becoming the most concentrated area of sports consumption in the whole country.

Sichuan Province, with the strength of the national per capita sports consumption index second, leads the western region. The northern Liaoning leads the whole country, and the per capita consumption index ranks sixth in the whole country.

Sports shoes pack consumption doubled

What sports products do you like to buy? Big data platform shows outdoors.

In the 9 subdivision categories of fitness training, swimming products and sports shoes, users like to spend money on sports shoes and sports bags. In 2015, the consumption volume index increased by 4.6 times compared with 2013.

According to this trend, sports shoes package enterprises will have a good performance in the past two years.

At the same time, as the fastest growing market of sports shoes, China will attract many domestic and foreign sports shoes package brand to accelerate the layout, and the competition in the Chinese market will become more and more intense.

Domestic brand reputation increased

Where does the consumer's favorite brand come from? In 2013, domestic brands accounted for five of the top nine sports consumption, and by 2015, domestic brands still accounted for the top five sub categories.

Domestic brands have dominated the same category for 3 years in a row.

According to the market situation of domestic brands, the top five of the sales volume are well-known brands.

In terms of product mix, domestic brands form footwear.

As the main source of income, the dependence on shoes and clothing products has reached over 95%.