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Jinjiang Shoe Trade: Turning Pressure Into "Shortage Of Strength"

2016/8/17 18:51:00 29

Footwear IndustryMarketBrand

Recently, China, Jinjiang

footwear industry

The Development Index Office released its comments in the second quarter of this year.

From the data level, the shoe industry has suffered a lot of pressure on foreign trade, and the overall performance is slightly different from the average level of the industry.

The data is not ideal, there are various historical reasons behind it, for example, the speed of capacity expansion is far more than that.

market

The growth rate of demand, for example, the weakness of cheap labor advantage.

But since this is a reality, it is better to think about how to solve various problems.

In the shoe industry's overall foreign trade is not ideal, there are still foreign trade enterprises do a good job.

The commonalities of these enterprises are worth pondering: when most of their peers are in distress at low price orders, they can rely on their excellent R & D capabilities to gain international brand recognition and become their stable partners.

Excellent production and R & D capability is not acquired overnight.

Earlier, he told reporters when he was in charge of a leading shoe manufacturer with a foreign trade, in order to win an international reputation.

brand

The right to cooperate, their company spent nearly ten million, spent more than 2 years on the company's production process, quality control and other aspects of the re combing.

This is also his belief that no matter what the overall market economy is like, his business can survive well.

For enterprises with deep stress, the case of the leader of the industry is worth studying well.

From now on, in order to strengthen our weak links, we may need more manpower, material resources and energy in today's fiercer competition.

Because of this, foreign trade shoe enterprises need pressure to rebuild their advantages in order to catch up with the "shortage of strength".

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