Clothes Do Not Sell Well, H&M Will Introduce Beauty Products In Asia To Sell Cosmetics.

This autumn, H&M Beauty

The line will officially enter the Asian market.

Singapore will become the first promotion of H&M beauty products in Asia.

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Like H&M's other products, H&M Beauty also walks.

Route.

The 700 products, covering all kinds of body care, skin care, hair care and make-up, including eye shadow, lipstick, nail polish, hairdressing plastic products, beauty tools, etc., are simple packaging.

The price of US $2.15 -14.8 dollars is also a continuation of H&M's consistently low price strategy.

In addition to the daily beauty products, H&M Singapore will also launch a Conscious cord body care line, which contains more high-quality materials and focuses on sustainability. The outer packaging of products is made from recyclable materials.

Conscious series

According to previous reports, the body care, skin care and hair care products will be launched on the H&M flagship store in Orchard Building, Singapore, and the make-up series will arrive at the container at the Raffles Place store in Singapore later.

Considering that the Chinese market is the most important Asian market in the H&M world, in 2015, the Chinese market contributed 5% of the sales share to H&M, ranking the world's 5 H&M.

But in fact, Singapore is already an important placement of fashion brands.

At the end of 7, a new flagship store was set up in Singapore's Ion Orchard shopping mall. It also caused a stir. At the time of the opening of 9 a.m., more than 400 customers waited in front of the store, and even some fans came to the shop the night before, just to snap up the limited beauty products that were first sold in Singapore.

In September 2nd this year, Singapore's orchard centre will also welcome its first flagship store in Southeast Asia.

The three floor store will provide 2700 square meters of shopping area, nearly 300 electronic display screens in the world. The number is the largest in the world and 350 models, the number of which catch up with the global flagship store of UNIQLO in Ginza, Tokyo.

In 2015, the report showed that in Singapore's retail market, Spain's clothing giant Inditex ranked first, including Zara, Bershka, Pull and Bear and other brands, the largest fashion group in the world, followed by Punto, the global private fashion brand from Belgium, with Mango brand, and then UNIQLO.

For the clothing sector, the potential of the Singapore market is not small.

It is estimated that from 2015, Singapore's clothing market demand will increase by 12.6%, 11.4% and 8.7% respectively, reaching 6 billion 300 million US dollars in 2018, which is less than the demand potential of Japan, Korea, or India, Vietnam, Thailand and so on. Obviously, Singapore also has its own advantages:

In several Asian markets, Singapore and the Chinese market may be more similar: they do not have enough high-quality local fashion brands like Japan and Korea, so the threshold for entry of foreign brands is not too high, but they have higher per capita purchasing power than those in India, Vietnam and Thailand, and they have a more mature business system.