Why Did The "Cardigan Dress" Fail To Prevail During The Cultural Revolution?

The dress of the head of state is always noticeable, especially in the period of "Cultural Revolution".

However, their impact on the Chinese people is far less than that of Jiang Qing, who was so popular at that time.

The shock to people.

On the 12 day of September 1973, Jiang Qing wore an antique dress even when he accompanied the French Prime Minister Pompidou to watch the ballet "Red Detachment of women".

This is quite different from the aesthetic atmosphere of a red dress and armed love at that time, especially considering that the owner of the clothes had launched the cultural revolution with the revolutionary leaders.

According to a book written by Jin Dalu, a scholar of Shanghai, in the book "normal and abnormal life: social life in Shanghai" during the "Cultural Revolution", the dress that Jiang Qing wears is "not too small". It is Jiang Qing who personally convened a reference to the "imperial maids of all Dynasties" since the Tang and Song dynasties.

The "cardigan dress" is claimed to be the so-called "national costume".

Since it is "national costume", it should be worn by women comrades throughout the country.

In the 1974 year of the year, Jiang Qing promoted the "clothing revolution" from top to bottom while carrying out the "ban Lin Ban Kong" campaign, and openly called for "women cadres, female party members and Women League members to take the lead and wear all the ladies."

According to the textual research of Jin Dynasty, the Shanghai Textile Bureau set aside special materials to make the major clothing stores still replicate, and collectively displayed on the 9 4 days in the windows of large department stores and clothing stores in the city, hoping to attract people to come to buy.

In January 1975, Jiang Qing used the Communist Party of China to instruct the party and government organizations at all levels in the second Plenary Session of the 10th CPC Central Committee.

In the 4 month of the month, Shanghai clothing company widely issued the introduction of the "cardigan dress", hoping to promote the mobilization of the machines in spring and summer.

At the same time, in order to show that this is not a compromise to the bourgeoisie, the relevant departments also stressed that the shape and style of "Jiang Qing service" should be strictly controlled. For example, "the size of the skirt should be three inches below the knee".

Although Shanghai's various photo shops later showed the large photos of "Jiang Qing's clothing" on the instructions of their superiors, the stores also set up "Jiang Qing clothes" tailoring counters, and few were still asking.

According to the masses, this "cardigan dress" is too expensive.

There are five layers of collar. The skirt length is three inches below the knee, and a dress is nine feet. When the cloth is supplied by ticket, the crowd feels very stressed.

In addition, the ancient dress (monk collar) under the ocean (pleated skirt), people feel the style is strange, plus the shape of fluffy and fat, wearing a hot and procrastinate, so the masses are not too cold.

It is a sad thing to say, though "Jiang Qing's clothes" are difficult to popularize through repeated promotion. In the summer of 1975 Shanghai, there are always "upgraded" cardigan blouses. Some young women are bold to show their posture and amorous feelings on the streets by changing "Jiang Qing clothes".

According to the "Wen Hui" report, "in the Huaihai Road, you see a young woman wearing a flower really cool suit, not only the upper neckline has no white collar, but also the skirt underneath it is turned into a cheongsam skirt pattern with tight buttocks", as well as a doll collar dress, a dress collar dress, a single collar dress and a long collar dress. The length is usually two or three inches above the knees and knees.

To this end, Shanghai clothing shoes and hat company recommended that "carry out a campaign to resist strange clothes".

As an event preparation, the company officers set up posts in Nanjing East Road, Nanjing West Road, Huaihai Middle Road, North Sichuan Road and Tibet Road on the afternoon of 19 p.m. in July 1975.

According to reports, in the two hours or so, there were 1095 people wearing skirts, 19% of their skirts were over knee, 19% of them, 102 of all knees, 10% of which were one or two inches above knee, 55% of which were over 102 inches above knee level, and 102 of the short skirts of three or four inches or five or six inches above the knee.

It is reported that in 1973, the company also made a similar survey, found that the mini skirt accounted for 2%-3% of the total.

In the 1975 year of the year, the records of young women's miniskirts showed an increasing trend: some had "no fork, no pleat, tightly wrapped the buttocks", others were exquisite workmanship of "concealed pleat, thin pleat and thin thread".

According to statistics, the whole city of Shanghai originally planned to produce 80 thousand pieces of "Jiang Qing clothes", and then reduced them one by one, and actually put into operation 18 thousand pieces. Only 2000 pieces were sold, and most of them were purchased for performing costumes by literary and art groups.