Liu Wen, Coach Spokesperson After Yang Mi, Speaks Out And Terminates Cooperation

Coach T-shirts and the official website continue to ferment the fact that Hong Kong, Macao and Taiwan are listed as countries. After being criticized and criticized by netizens, Liu Wen, the spokesperson of the brand in China and the famous model, issued an apology statement on Weibo to announce the termination of cooperation with Coach, and declared that at any time, China's sovereignty and territorial integrity were inviolable.

The following is the full statement:

I apologize for my careless choice of brand, which has hurt everyone! I love my motherland and firmly safeguard China's sovereignty!

According to Sina Finance, this T-shirt is a joint model of Coach and Disney, with several city and country names printed on the back of the T-shirt, of which Beijing and Shanghai are followed by China, while Hong Kong and Macao have a separate section, without adding the word "China", while Taipei is directly followed by Taiwan, It is in parallel with the names of Canada, China, the United States and other countries.

When searching for stores on the official website of Coach, it is shown as find by country (note: Baidu translates as "search by country"), and three place names Hong Kong, Macao and Taiwan are displayed in the drop-down column, which are parallel to China, the United States and other countries.

This is another mistake made by an international famous brand in China's national sovereignty perception in recent days, after Versace was criticized by netizens for listing Hong Kong and Macao as countries. On August 11, Yang Mi, the spokesman of Versace brand, sent a "notice of termination of agreement" to Versace brand through official WeChat, and has stopped all cooperation with Versace brand. Then Versace apologized overnight and reiterated: "We love China and resolutely respect China's territorial and national sovereignty.". However, this apology was not bought. The single product involved has been taken off the shelves on Tmall, JD, Vipshop and other e-commerce platforms, and Vipshop has taken all the products of the Versace brand off the shelves directly.

After apologizing on Weibo, Versace also issued an apology statement in both Chinese and English on its overseas social media account Instagram, Twitter, Facebook and other official social accounts, and attached an apology letter from Donatella Versace, the brand heir and creative director.

Experts said that for luxury brands, it is very important to respect every nation, people and culture of every country. As a brand at the top of the pyramid, luxury brands not only lead fashion, but also have an international pattern, vision and mind.

At present, coach has not responded yet, and we will continue to pay attention to it.