Armani Men'S Foundry Secret: The Cost Of Complete Suit Is Only 90 Yuan.

Armani foundry 14 countries: 1000 yuan clothing produced in China and India

"Armani has its origin in over ten countries, and even some countries have not heard of them."

Libai square is a columnar building in the central business district of Guangzhou, with an old name beside it.

However, when she came to Libai square, she could not find the Emporio Armani which had been set up here a few years ago. The nearby service staff told the financial weekly newspaper that the Emporio Armani men's clothing store had already moved away, instead of another brand GUCCI.

In fact, Emporio Armani in Libai square is only a microcosm of the Chinese market.

Prior to that, Armani has already lifted the agency rights of two Chinese agents, perhaps because the expansion of the market is not as fast as expected. In 7 and August, Armani will re tender in Shanghai to choose new agents.

Emporio Armani is just the two brand in the Armani family, even if its high-end suit is available.

However, in the interview, financial weekly newspaper reporter found that even professional trained Armani store staff have different opinions about the source of some products of Armani, such as Giorgio Armani.

Along with these clues, the reporters also found that many international brands in China have business and industry, and earn 1% or 3% of processing fees, while these international fashion brands can earn 10 times the profits.

A person familiar with the market told reporters that with high-grade leather shoes as an example, 50 to 60 dollars of leather shoes sold in American stores can sell 100 to 200 dollars in Chinese stores, and the factory's factory price is not more than 5 dollars.

"This is definitely a huge profit, and it is also one of the reasons why most international brands are willing to choose China for processing."

The above said, because domestic enterprises have the impulse to earn foreign exchange, their bargaining power with foreign brands is very low.

Giorgio Armani is not all.

Huamao center is a luxury commercial building in Beijing.

"Giorgio Armani brand clothes will not be produced outside Italy."

Armani store manager, Huamao center.

"Armani other brands are produced in China or in China, such as Emporio Arman, Armani Casa, AJ Armani Jeans, A/X Armani Exchange, and so on.

The production area may be in Wenzhou, Suzhou and other places, but we do not know much about the specific situation. We have to ask the producers.

At the The Peninsula Beijing Hotel Giorgio Armani store, staff have also stressed that the raw materials and production processes of Giorgio Armani were completed in Italy.

Only the Emporio Armani and other sub brands of Armani's leisure industry will be manufactured in China.

In Shanghai Giorgio Armani country gold shop, the financial weekly newspaper reporter searched 5 labels of Giorgio Armani, found that they were "Madein Italy" (made in Italy), but there were also luxury insiders who told reporters that Giorgio Armani was produced in Romania besides Italy production.

So, did the mainland's acting industry and Commerce fail to process Giorgio Armani?

The reporter understands that Giorgio Armani wins with cashmere fabrics, and Guangzhou textile city is China's largest fabric distribution center. It is also a market that has spontaneously formed in the past 20 years. At the scene, the financial weekly reporter asked several wholesalers directly. These wholesalers indicated that there were many customers, but they did not know which brands were actually purchased by the OEM.

In the previous interview, the reporter has learned that Armani is very strict with its business administration, and has signed a confidentiality agreement with each other. Instead of disclosing the details of Armani OEM, Armani will not claim that a factory is its agent.

A few years ago, Armani had chosen several generations of businesses in Dongguan and Zhongshan to produce their products.

However, when interviewed by a representative of the clothing industry, Armani, a representative of the acting industry and commerce, he met with obstacles. The tentative interview was cancelled and the official declined several times.

However, through the conversation, the reporter got an industry information. In fact, the quality of many international brand clothing is different from domestic sales and foreign sales. The products exported are basically imported, while domestic products are basically purchased domestically.

"The same brand, I bought it in the United States several times will not be ugly, and bought in the country, wash one or two times is very ugly, this is the difference between clothing material."