Interpretation Of The Amazing Changes In The Layout Of Fashion Apparel Circles
< p > if the collapse of Lehman brothers began, the recession has lasted for 4 and a half years.
The fashion industry is always in the spotlight because it involves all sectors of society.
The rise and fall of every brand affects people's nerves, whether they are popular brands or high-end luxury brands.
Six months after the start of the economic crisis, Bottega Veneta once had a series of pajamas style "a" href= "men's wear" /a.
Some commentators joked that "business men who wear newspapers and pajamas in their hands seem to be going to a breakfast meeting instead of a more formal lunch or dinner."
Breakfast costs much less than lunch or dinner. When money is hard to earn, saving money is easier than saving money.
From the beginning of this year, men's clothing became the starting point for the economic revival of London and even Britain.
After decades of lagging behind Milan and Paris, London, the fashionable capital of Savile Row, a famous menswear bespoke street, decided to hold men's week as a major event in the city. Prince Charles and Prime Minister Cameron were the unveiling of the first, second men's week.
< /p >
P, the four largest fashion week, has contributed most to London. There are always some notable highlights. Almost all the fried chickens have started here.
From Mary Katrantzou, Peter Pilotto to Gareth Pugh, and Christophe Kane recently acquired by PPR, the latter was the only acquisition of PPR group after the acquisition of Stella and Katrantzou in 2006.
Similarly, in the UK, the success of the fashion shopping website for tax payment is obvious to all. The net-a-porter.com of the "fashion dictator" route and the annual ASOS.com of the "fashion leader" route are better than one.
In addition, the US Department Store giant Neiman Marcus, Amazon's subsidiary Shopbop.com and so on have made a lot of money in the field of e-commerce.
The economic crisis is precisely the time that electronic commerce takes off.
This year, these fashionable e-commerce websites will almost officially enter China. Although the market monopolized by Taobao is difficult to change at the moment, the potential of China's e-commerce market makes them see a bigger prospect than their domestic market.
< /p >
< p > China has given many people hope, but for some people, it is disappointing.
4 years after the recession, Obama was re elected, but Hart Schaffner Marx, who made his "nominee night" suit, went bankrupt.
This has been custom-made for a, href=, "//www.sjfzxm.com/" target= "_blank", "clothing /a" and "hundred years" by many political celebrities such as the US president, vice president, senators and so on. It once entered China in 2009 and opened a large store in Nanjing East Road, Shanghai, but finally ended in a bleak ending.
When the total consumption of China climbed to the top three sales reports of the major luxury group, we also had to say sorry to some brands that should be eliminated from history.
While measuring the social status with commodity value, we also begin to pay attention to the taste of the commodity itself.
Fashion week's fashion show becomes fashionable merchandise that people compete to buy.
Even the resort holiday series is getting attention.
< /p >
< p > from the past only a few large brands and small circles to watch, almost every brand today has resort series, many a href= "//www.sjfzxm.com/" target= "_blank" > designer "/a". Frankly speaking, they are more relaxed than the tense spring and summer fashion show.
For consumers, the average selling price of the holiday series is two to 30% cheaper than that of the regular series.
Relaxed and cheerful mood has become a big demand for shopping. The concept of environmental protection is more and more popular among people. It is also a manifestation of people's pressure to unload shopping.
< /p >
< p > including holiday series, holiday series, early autumn series or capsule (capsule) series and other unconventional Series appearance is actually a fight against fast fashion brands.
Everyone thinks that the economy is sluggish. Fast fashion brands will do well, but in addition to the expansion gains of brands such as H&M and Zara in the Asian market, the market share of the old market has not increased significantly.
But for the first time, there is not a lot of high-end customized brands for people to worry about. Instead, there are more traditional anti Maison custom dress such as the Martin Margiela.
Compared with other sluggish industries, the recession is benevolent for the fashion industry.
Last but not least, LVMH, the world's largest luxury group, acquired the world's third largest jewelry supplier, Bulgari, and later wanted to acquire Herm s.
I believe that in the next few years, the wave of "a href=" //www.sjfzxm.com/news/index_s.asp "merger" /a and acquisition will be in waves. It is time to redefine the fashion layout! "/p".
- Related reading
- Global Perspective | Adidas Wants To Win First Place In Chinese Market
- Enterprise information | AOKANG Group Donated 12 Million Yuan To Sichuan Disaster Area
- Market quotation | Does The Brand "Marry" To A Franchised Store Always Survive?
- Market quotation | When Winter Comes, The Migratory Birds In The East Are Moving Westward.
- Foreign trade information | Wenzhou Shoe Industry Encountered Cold Spell
- Market quotation | "East Shoe Westward Shift" Is Becoming A Trend
- Global Perspective | Nike VS ADI: Decisive Battle 2008
- Enterprise information | Hongxing Erke Travels Day And Night 700. Everything Is Worth Running Into.
- Celebrity endorsement | Small S Threatened To Wear 10 Cm High Heel Shoes.
- Market quotation | Chinese Shoe Enterprises: No Innovation, No Survival
- The Fashion Market Is Entering The Fifth Generation Business Mode.
- China Increases Cotton Imports And US Exports To China
- China Becomes The Most Important Market Of Textile Dyestuff Huntsman Group
- Nantong Textile Enterprise Output Value Growth
- Sports Brand Nike Shoes And Clothing Factory Shop Expands Vigorously
- A Century Of Vicissitude Of Clothing Culture Bra
- An Irresistible Temptation -- Winter Coat
- 2013 Autumn Winter Paris Fashion Week Sixth Days Tidbits
- 4 Fresh Chiffon Shirts Soaring In The Spring
- Milan Men'S Wear Week: How To Match The Luxury Costumes?