Shop Skills: Lighting Design For Merchandise Display

With the help of lighting, products become more attractive. For customers, lighting plays a guiding role.

That is to say, the purpose of lighting in shopping malls can be divided into two aspects: one is for commodities, the other two is for customers.

For commodities, the main purpose of lighting is:

Enhance the color and texture of products: light irradiation, such as warm coloring light on warm colored goods, can enhance the color of products from glass, the light reflected by containers or glossy items, adds to the refinement and nobility of products.

Emphasizing the commodity characteristics: the carefully designed projection beam separate the commodity from the background, thus creating a sense of space; besides, the color light is expressive, it can create a special atmosphere, and make the connotation of the goods be interpreted, so as to achieve the ultimate goal of the exhibition.

In the light of

The purpose of lighting is:

Attracting customers' attention: when goods can not emerge from the surrounding environment, light can play its role. For example, by contrasting brightness and tone, customers can focus on specific products so as to achieve visual guidance.

Improve the affinity of goods: through the color light, products will produce a gentle, warm feeling, so that customers get psychological pleasure, and then have a good impression of goods, so that the desire to buy.

The characteristics of commodities are different, and the way of lighting should also be changed, so as to achieve targeted lighting modeling.

The usual lighting methods are mainly as follows:

Direct and semi direct illumination

The direct light intensity is large, the efficiency is high, and the shadow is easy to form. Therefore, the contrast is strong, it is a kind of dynamic lighting way, and has the best effect to the glossy commodity.

Semi indirect and indirect lighting

The lighting efficiency is low, but the light is soft and the contrast is small. It can be used to create light, slow or hazy, gentle tone, suitable for elegant or high-grade shoes.

Different light sources have different color temperatures. For example, incandescent lamps are warm, suitable for warm color products, while fluorescent lamps are cold light, which makes white and cold tone products more personalized.

Therefore, the use of different lamps and lanterns, through artificial adjustment, can create a different atmosphere, make it appear cool or warm.

3. lighting design principles, the outstanding visual effects of products are simple and effective lighting methods.

The selection of lighting equipment should take into account the lighting effect and energy conservation principle.

Note in lighting design

Here are some points:

The wall illumination should be improved, while the other parts should be reduced, so that the background color of the wall will be highlighted, so that the individuality and characteristics of the commodity can be fully demonstrated.

Lighting design should give full consideration to customers. Strong lighting is easy to make the eyes feel tired. Try to avoid using the lighting design shown in Figure 2. It is easy to cause eye fatigue. For a long time, customers feel anxious to leave. When applying light color and wall color, it is necessary to consider whether it is suitable for people.

Lighting intensity reflects the taste of the shop, that is, the more advanced the mall light is, the softer it is;

High intensity lighting is not equivalent to effective lighting. Therefore, it is necessary to design according to the visual needs of commodity display.