Interpretation Of Sports Apparel Consumption Level

According to the survey conducted by the public opinion research center of Jinan University, most of the citizens in Guangzhou have the experience of sports clothing consumption. Most of the sports consumption of citizens is based on personal interest and healthy consumption concept. But generally speaking, the sports consumption of Guangzhou residents is low, and the potential sports consumption ability of the citizens has not been released. Through the survey, the researchers believe that sports consumption is the same as mental health.

　　 First, how to improve the sports apparel of the citizens. Consumption level I'm afraid it's not just a price war.

From the survey results, the current sports apparel consumption is still in a relatively low level, which is manifested in the low expenditure on sports apparel and the centralized sports apparel types. Price war can only make matters worse. In terms of future trends, the popularity of health awareness has promoted the expenditure of sports apparel in terms of consumption in recent years.

Data show that the overall number of sportswear consumers will continue to increase in the next few years. In view of the bigger cake, the simple price war can not stir up the numbness of consumers, and consumers need more and more fresh stimulation.

　　 Two. Sports Sportswear The success of "foreign brands" is worth pondering.

In the survey of brand preference, which exclude the price factors, the sportswear brands abroad have crushed the domestic sports apparel brands with nearly overwhelming advantages. The local sportswear brands should strive to improve their products' cost performance while paying more attention to the reputation and loyalty of local brands. The lack of sports apparel brands in China is mainly in core competencies, and neglect of innovation is fatal.

　　 Three, wearable intelligence Sports equipment "Cooling down"

In the coming year, many mobile device manufacturers regard the wearable intelligent sports equipment represented by smart bracelet as the focus of business development. All kinds of sports bracelets and smart watches are emerging one after another. The market seems to be booming, but from the results of the survey, the market seems to be not optimistic. Most of the respondents did not understand the function, price and psychological expectations of the so-called wearable intelligent sports equipment.

Sports industry represented by sports apparel as part of the national economy, with the improvement of the living standard of residents, the status and role in the economic structure will become more and more important. How to improve the development level of the whole industry and get rid of the inherent impression that "made in China is equivalent to cheap products" is worth our further thinking.