Outnet May Withdraw From China In Three Years

Outnet, a foreign fashion discount provider, has suffered from acclimatization or withdraw from stores in China.

On the occasion of the upcoming entry of outnet to China, there are reports that the headquarters management of British Stephanie Phair, such as the managing director of the company, has stepped down in Shanghai to announce layoffs, and the layoffs have been as high as 95%.

In addition, it was revealed that

It may withdraw from China.

Although the official explanation is not given, it is not difficult to see that outnet's obstruction in China seems reasonable.

In China, advertising war and price war have become the norm of domestic electricity suppliers, positioning high-end fashion.

Outnet's investment in China is obviously insufficient, and the designer's brand concept has not been cultivated in the minds of Chinese consumers.

In addition, over the past two years, Hai Tao and purchasing has become a new hot spot. Many international electricity providers such as Tmall international and Amazon China have launched overseas direct mail service, enabling consumers to have more product choices and affordable prices.

Over the past three or four years, a large number of foreign countries.

Landing in China, such as the UK's largest trend clothing business ASOS, Italy luxury electric business group Yoox SpA SpA Yoo and thecorner, Amazon group's fashion business Shopbop, but these international electricity providers without exception, little attention, can be said to be a dismal operation.

Such as ASOS, the electricity business on the Chinese website after the performance continued to slow down, finally had to land Tmall, with the largest Chinese third party e-commerce platform into the domestic market; in addition, there is the United States Department store, Neiman Markus, the group of the same name e-commerce brand into China less than half a year to die.

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Last year, American artist Cerf Lawless took the lead in the business tycoons.

In a collection of photographs launched by Cerf Lawless, entitled "black Friday: the collapse of the American shopping center", it shows the appearance of the American shopping centers which are now on the brink of desolation, just like a ghost town.

Since the last century, the prosperity of shopping centers has made "Shopping Mall" a part of American classical culture.

But according to a survey report of CoStar Group, an American real estate analyst, 15% of the shopping centers in the United States will be closed down in the next 5 years, and "the rule of shopping centres for people's consumption will end in 50 years".

The reasons for this phenomenon include the economic depression, the rise of online shopping, the change of shopping center environment, and the emergence of new urban shopping malls.

This situation has also appeared in China.

In the view of Shen Guojun, chairman of Yintai group, the construction of shopping centers and industrial parks in various places is a more serious bubble than housing.

The situation of supply exceeding demand is very serious. It is not so serious as to be serious in a very small area, for example, in a county-level city in Zhejiang, there are 20 shopping centers with more than 100 thousand square meters.

Last June, the Hangzhou development and Reform Commission called for the commercial development of Hangzhou's Chengbei East.

I do not know when this consumption habit that has just been cultivated in our life will end.

Shopping center, which originated in the US business model in the 1950s, is rapidly rising in China.

Recently, China's Chain Store Association (CCFA) and DDT, China and other agencies released the "2014 China shopping center and chain brand cooperation development report" shows that currently the world's largest shopping center in the top 20 cities, China accounted for 13.

The report said that between 2014 and 2016, the largest 20 shopping centers in the world were built in addition to 13 in China, and the rest of the other cities included Istanbul, Moscow and Kuala Lumpur.

The shopping centres in Shanghai, Chengdu and Shenzhen are 3 million 300 thousand square meters, 3 million 200 thousand square meters and 2 million 600 thousand square meters, respectively. They are among the top three in the world.

Wanda Group opened 24 Wanda Plaza in 2014, including Guangzhou Zengcheng, Manchuria, Yinchuan Xixia, Changzhou Wujin and other places, Yintai layout Tangshan, Panzhihua and other regional two or three line cities; Huarun also strengthened the multi brand expansion plan, and Huarun's colorful city's replication has been speeding up, and has laid out 19 cities.