Interview With Wang Ronghua, Deputy Chief Of Limited By Share Ltd, Federal Sanhe (Fujian)

In recent years,

All of the friends feel that the economic downturn is very extensive, and the trend of the joint garment market is low, which has brought a lot of pressure to the clothing practitioners.

Faced with such a situation, how should the clothing industry deal with it? With all kinds of doubts, we interviewed the deputy general Wang Ronghua of the federal Sanhe (Fujian) Limited by Share Ltd.

As a more than 10 year development enterprise, Federation Sanhe has eight branches, and has formed a textile and garment enterprise group integrating textile and garment research and development, weaving, dyeing, clothing production and garment finishing.

In the face of all kinds of pressure and doubt, what will be the answer of the vice president of the Federation?

Q: we understand that

A: as we all know, health is a big trend.

So we developed the Taiji stone energy textile fiber series.

It can increase the microcirculation of the human body, improve the metabolic function of the human body, improve sleep and play a certain role in maintaining the health of the human body.

We have opened two experience stores in Taiwan.

Q: the impression that functional fabrics leave on us is often less fashionable.

A: functional

First of all, the functional advantages, but our Taiji stone energy textile fiber fabrics are not only functional advantages, but also combine fashion elements to design, so that functional fabrics are also ornamental.

Q: I see that there are many colorful cowboys in your product. Why do you make such a bright color?

A: because we have a very important reference, which is inspired by the popular information provided by color.

Whether it's a color cowboy or a white denim, the bright color that is different from the traditional cowboy is actually a trend in the past two years.

That is to say, when the economy is not booming, people will prefer to see bright colors.

Because this beautiful color will enhance the mood of people.

Q: so in the next one or two years, what practical actions will the federal Sanhe take to overcome the difficulties?

A: so we need to catch up with this innovation. Therefore, it is urgent to strengthen cooperation with POP's high-end trend network.

In addition, it is also important to give play to their own strengths.

What is our specialty? It is the study of functional fibers, the study of garment dyeing and fabric handle.

In fact, these three points are also the difficulties of fabric innovation, so we have to combine these three.

Although there are many difficulties in the research and development of fabrics, it is very difficult, but we still find a breakthrough point, that is, the innovation of materials.

Because all of the aspects we mentioned before depend on material innovation.