Red Dragonfly Listing Will Raise All The Funds To Market Expansion, To Add 130 Direct Stores.

After many years of planning, Zhejiang

Shoe Limited by Share Ltd (hereinafter referred to as "Red Dragonfly") finally welcomed IPO.

Yesterday, the Red Dragonfly landed at the Shanghai Stock Exchange and raised a total of 1 billion 40 million yuan.

Red Dragonfly issued price of 17.7 yuan / share, opened rapidly after rising 44% to 25.49 yuan / share.

It is understood that the Red Dragonfly will all raise funds to market expansion, eager to win market share.

The prospectus issued by the red dragonfly has shown that the fund will be used in marketing channel construction projects and information systems to enhance construction projects after deducting the issuance cost.

The total investment of the two projects is 970 million yuan, which means that the net amount of the fund-raising will be fully invested.

Red Dragonfly said.

In the next two years, 130 direct outlets will be added through leasing and purchase, including 30 flagship stores and 100 standard stores.

As of December 31, 2014, there were 49 independent stores of red dragonfly, including 6 flagship stores.

According to Euromonitor report, 2013

The international market ranked 7.4% in the domestic footwear market, while the Red Dragonfly ranked third in the 1.4% market share.

Red Dragonfly says, if future

The competition in the terminal market is further intensified. The red dragonfly can not further improve the market share, and will have an adverse impact on the company's brand promotion and performance growth.

Public information shows that in the 2012-2014 years, the main business revenue of red dragonfly was 3 billion 40 million yuan, 3 billion 190 million yuan and 3 billion 90 million yuan respectively, representing an increase of 4.85% and -3.06% respectively.